About Us
Our Process
A simple, strategic, and hands-on approach for touchy situations.
The AndThereWas 5 D’s of Creation process is a transformative approach designed to enhance daily life by crafting intentional, delightful experiences that foster personal growth and meaningful connections.
At its core, this process helps individuals understand their true nature and purpose by acknowledging a fundamental universal truth: “We are creators, born of creators (our parents), who did not create themselves.” By recognizing this truth, we can reconnect with our innate creative potential and rediscover our path to greatness. The process empowers individuals to effectively manage themselves and excel in their unique pursuits, cultivating a mindset that thrives on creation and innovation.
Discover, Define, Delight, Design, Deploy
A simple, strategic, and hands-on approach for touchy situations.
The AndThereWas 5 D's of Creation process is a transformative approach designed to enhance daily life by crafting intentional, delightful experiences that foster personal growth and meaningful connections.
At its core, this process helps individuals understand their true nature and purpose by acknowledging a fundamental universal truth: "We are creators, born of creators (our parents), who did not create themselves." By recognizing this truth, we can reconnect with our innate creative potential and rediscover our path to greatness. The process empowers individuals to effectively manage themselves and excel in their unique pursuits, cultivating a mindset that thrives on creation and innovation.
The 5 Dâs of Creation process leverages the overlooked process that is creation itself. Whether the desired outcome is to create an enjoyable brand, website, or to become more intentional with how we communicate with each other to align expectations, exercise grace, and improve the human condition.
Rooted in perpetual truth seeking and fueled by purpose. Our process encourages co-creation and continuous feedback to create delightful, purposeful, and scalable outcomes. Our 5 Dâs of Creation process in combination with our E.A.R.S. mindset will empower you go, grow, and enjoy the process that conducts and drives all things â creation.
Discover
Digging (for) answers in the formless. We utilize perpetual truth seeking techniques to discover mental models and uncover any opportunities for delight.
Define
Rooted in discovery to shape the formless with intent. Our vision is defined with flows, layout concepts and structured content. Vision is the art of seeing what is invisible to others.”
Delight
Shaped with intent â our vision takes form. Delight fortifies the defined vision via testing of branding, context, interactions, etc. to concisely communicate, relate, and resonate with the intended audience.
Design
Fortified by the fires of Delight. We apply our design strategy to create the reusable elements and UI patterns necessary for an accessible, sustainable and scalable vision.
Deploy
Time to develop the vision and meet accordingly until completion. When complete, we deploy the vision for all to enjoy as a delightful experience created with the intent to meet and exceed expectations. Then repeat the 5 D’s process đ for future iteration and innovation.
 âEveryone’s time and energy is priceless. Like wise carpenters, we measure twice and cut once.”
â Cleo Henderson
Means of Transformation
We believe that by embracing transformation and harnessing the power of design, individuals and organizations can unlock their full potential and achieve extraordinary results!
Testimonials
What Customers Have to Say About Their Transformation
Vice President of Marketing, HappyCo
Delivers on-time and above expectations
UX and Product Designer
My career as a UX/UI designer has forever been improved
Cleo and I worked together on the design team at product innovation consulting agency. In addition to his excellent core skills as a UX/UI Designer, Cleo exhibited a level of understanding of product management and the design process which helped guide our decision-making for clientsâ projects forward. This provided huge value when we were all under pressure to deliver results within a short time frame. An amazing mentor and colleague, I can honestly say my career as a UX/UI designer has forever been improved since being introduced to Cleo.
Founder | Digital Product Designer, X-Silium
Some 14 years ago
Cleo D. Henderson, thanks to you teaching me how to use the pen tool some 14 years ago!
Finance Specialist | CoFounder
Never seems to disappoint
Absolutely amazing service! Never seems to disappoint me and for that, I will always recommend and go to.
Product Management Leader | Writer | Speaker
Constantly looking for ways to selflessly support my growth
I had the pleasure of working with Cleo as his direct report at InfoTycoon. Cleo is a uniquely talented and highly-adaptable full-stack designer, motivator of teams, and mentor. Cleo's work ethic, positive attitude, and servant leadership are among the strongest that I've experienced in my 20 years as a working professional. Simply put - he is able to run with concepts, ideate and design quickly and thoughtfully, ensure seamless hand-offs between teams, and make sure we all have fun in the process. As my boss, he was constantly looking for ways to selflessly support my growth and move me forward in my journey from UX to product management. I recommend him with full confidence.
People Finder and Culture Advocate
By far, one of the most entertaining lunch-and-learns that we have had
I just wanted to take a second to say thank you again for coming into TCG to present to us. That was, by far, one of the most entertaining lunch-and-learns that we have had and, of course, super informative. Anyone who can manage to get the Squatty Potty Unicorn into a presentation about user experience is A-OK in my book!
Founder | Writer, How To Be A Lighthouseâ˘
The first person who could see what my creative mind was trying to say
Cleo is beyond amazing! I enjoyed working with him so much. I will gladly work with him again. He was the first person who could see what my creative mind was trying to say. His approach was so warm and refreshing. He truly cares about his work and making you happy!!!!!!!
User Experience Expert
I started a UX Analyst job 2 weeks ago
Cleo!! Thank you so much for your help last summer! I started a UX Analyst job 2 weeks ago, and Iâve been so happy! I just got my first small project, and that sparked my memory to give you a big thanks. Happy New Year! And thanks again!
Founder, Renlim German Pinschers
He gave me what I ask for and more
Cleo was more than expected. He was very detailed in explaining everything. He was flexible in meeting times. He met all my needs and even gave me ideals to used. Very professional. He gave me what I ask for and more. All the way around very satisfied client and would highly recommend Cleo to anyone. He loves what he does.
Digital Marketing Guru | Fire Protection Specialist
The work has always been top notch and the process is easy to understand
I have had the pleasure of working on several projects with Cleo over the years. Anything from light creative work to massive ecommerce websites, the work has always been top notch and the process is easy to understand. He really listens to the client's vision and works hard to bring it to life. I've yet to have an idea he wouldn't agree to tackle. I highly recommend this company.
Cleo's creative direction is unmatched. He is our go-to resource for UI and brand design projects. He is extremely easy and pleasant to work with and always delivers on-time and above expectations. Highly recommended!