Create. Transform. Repeat.
We craft exceptional user experiences that elevate brands and drive results for businesses of all sizes, from emerging entrepreneurs to global industry leaders.Creation & Transformation Experts
We are fractional transformation product design strategy & SDLC optimization experts which specialize in robust strategies, creative problem-solving, lean-agile product design and development, personal growth, and empowerment, helping you build trust, drive intentional growth, and create unforgettable experiences with clarity and confidence.
For Enterprise & Entrepreneurs
For Creators & Illuminators
Designing for Impact
Latest Insights and Stories
Explore our latest articles on transformation design, featuring case studies, fractional product design strategy & SDLC Optimization, and the power of sound in design. Dive into topics like behavioral change, conversational design, and human-centered approaches.
What is Transformation Design?
Our Approach to Holistic Transformation
Transformation Design is our interdisciplinary method for co-creating delightful experiences in both product and life. We combine our strategic 5 D’s of Creation process with our empathetic E.A.R.S. mindset to manage expectations, reduce stress, and restore your time and energy—helping connect the dots between a great idea and a successful outcome.
20+ years of expertise in transforming businesses across industries: MLS, fintech, child development, hospitality tech, broadcasting, major airline, c-stores, tourism and business travel, beauty and wellness, pest control, and more.
We help entrepreneurs and global tech giants connect the dots, rebrand, and innovate with clarity and confidence.
Testimonials
What Customers Have to Say About Their Transformation
Casey B.
People Finder and Culture Advocate
By far, one of the most entertaining lunch-and-learns that we have had
I just wanted to take a second to say thank you again for coming into TCG to present to us. That was, by far, one of the most entertaining lunch-and-learns that we have had and, of course, super informative. Anyone who can manage to get the Squatty Potty Unicorn into a presentation about user experience is A-OK in my book!
Ashley C.
User Experience Expert
I started a UX Analyst job 2 weeks ago
Cleo!! Thank you so much for your help last summer! I started a UX Analyst job 2 weeks ago, and I’ve been so happy! I just got my first small project, and that sparked my memory to give you a big thanks. Happy New Year! And thanks again!
Christeene A.
Product Management Leader | Writer | Speaker
Constantly looking for ways to selflessly support my growth
I had the pleasure of working with Cleo as his direct report at InfoTycoon. Cleo is a uniquely talented and highly-adaptable full-stack designer, motivator of teams, and mentor. Cleo's work ethic, positive attitude, and servant leadership are among the strongest that I've experienced in my 20 years as a working professional. Simply put - he is able to run with concepts, ideate and design quickly and thoughtfully, ensure seamless hand-offs between teams, and make sure we all have fun in the process. As my boss, he was constantly looking for ways to selflessly support my growth and move me forward in my journey from UX to product management. I recommend him with full confidence.
Jay G.
Digital Marketing Guru | Fire Protection Specialist
The work has always been top notch and the process is easy to understand
I have had the pleasure of working on several projects with Cleo over the years. Anything from light creative work to massive ecommerce websites, the work has always been top notch and the process is easy to understand. He really listens to the client's vision and works hard to bring it to life. I've yet to have an idea he wouldn't agree to tackle. I highly recommend this company.
Summer L.
Finance Specialist | CoFounder
Never seems to disappoint
Absolutely amazing service! Never seems to disappoint me and for that, I will always recommend and go to.
Charles M.
Founder, Renlim German Pinschers
He gave me what I ask for and more
Cleo was more than expected. He was very detailed in explaining everything. He was flexible in meeting times. He met all my needs and even gave me ideals to used. Very professional. He gave me what I ask for and more. All the way around very satisfied client and would highly recommend Cleo to anyone. He loves what he does.
Alirio G.
UX and Product Designer
My career as a UX/UI designer has forever been improved
Cleo and I worked together on the design team at product innovation consulting agency. In addition to his excellent core skills as a UX/UI Designer, Cleo exhibited a level of understanding of product management and the design process which helped guide our decision-making for clients’ projects forward. This provided huge value when we were all under pressure to deliver results within a short time frame. An amazing mentor and colleague, I can honestly say my career as a UX/UI designer has forever been improved since being introduced to Cleo.
Coy Jeff C.
Founder | Writer, How To Be A Lighthouse™
The first person who could see what my creative mind was trying to say
Cleo is beyond amazing! I enjoyed working with him so much. I will gladly work with him again. He was the first person who could see what my creative mind was trying to say. His approach was so warm and refreshing. He truly cares about his work and making you happy!!!!!!!
Tazha L.
Vice President of Marketing, HappyCo
Delivers on-time and above expectations
Cleo's creative direction is unmatched. He is our go-to resource for UI and brand design projects. He is extremely easy and pleasant to work with and always delivers on-time and above expectations. Highly recommended!
Mario M.
Founder | Digital Product Designer, X-Silium
Some 14 years ago
Cleo D. Henderson, thanks to you teaching me how to use the pen tool some 14 years ago!