Create. Transform. Sustain.
We De-Risk Product Growth and Establish Platform Rigor for Engineering-Led SaaS Enterprises.
We optimize the software development lifecycle (SDLC) and design high-converting, compliant user experiences that turn complex backend operations into accelerated business revenue.
Trusted by high-growth startups and global industry leaders to optimize, rebrand, and scale.
20+ years of expertise in transforming businesses across industries: MLS, fintech, child development, hospitality tech, broadcasting, major airline, c-stores, tourism and business travel, beauty and wellness, pest control, and more.
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Organic Traffic Growth (CoStar Group)
Directed user-centric product designs and marketing creative across the Apartments.com Network (Apartments.com, ApartmentFinder.com, WestsideRentals.com), driving unprecedented Year-over-Year traffic increases.
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Codebase Rework Reduction (Mar Dat)
Standardized cross-functional SDLC practices, aligned generative AI agent workflows, and programed custom Salesforce Lightning Web Components (LWC).
Million USD Exit (Oracle / Vitrue)
Managed complex user flows, high-fidelity wireframes, and information architecture for the rebranding initiative that directly supported Vitrue’s successful acquisition by Oracle.
USD Saved (Rent. / formerly RentPath)
Spearheaded the multifamily rental industry’s first native applications for iOS and Android, leveraging cross-platform framework strategies to eliminate developer salary overhead.
Core Consulting Services
We help complex organizations align their systems, protect their profit margins, and accelerate speed-to-market.
Fractional CDO & DesignOps Leadership
We specialize in aligning product, engineering, and design divisions to optimize speed-to-market.
Design Maturity & Pipeline Audits
We conduct a rapid, 2-week “Design-to-Conversion” audit of your entire product development pipeline.
Web Engineering & Design System Architecture
We translate complex backend capabilities and brand guidelines into highly responsive, accessible digital products.
Designing for Impact
Featured Case Studies
Explore our latest articles on transformation design, featuring case studies, fractional product design strategy & SDLC Optimization, and the power of sound in design. Dive into topics like behavioral change, conversational design, and human-centered approaches.
Testimonials
What Customers Have to Say About Their Transformation
Product Management Leader | Writer | Speaker
Constantly looking for ways to selflessly support my growth
Founder | Digital Product Designer, X-Silium
Some 14 years ago
Cleo D. Henderson, thanks to you teaching me how to use the pen tool some 14 years ago!
User Experience Expert
I started a UX Analyst job 2 weeks ago
Cleo!! Thank you so much for your help last summer! I started a UX Analyst job 2 weeks ago, and I’ve been so happy! I just got my first small project, and that sparked my memory to give you a big thanks. Happy New Year! And thanks again!
Vice President of Marketing, HappyCo
Delivers on-time and above expectations
Cleo's creative direction is unmatched. He is our go-to resource for UI and brand design projects. He is extremely easy and pleasant to work with and always delivers on-time and above expectations. Highly recommended!
Founder | Writer, How To Be A Lighthouse™
The first person who could see what my creative mind was trying to say
Cleo is beyond amazing! I enjoyed working with him so much. I will gladly work with him again. He was the first person who could see what my creative mind was trying to say. His approach was so warm and refreshing. He truly cares about his work and making you happy!!!!!!!
Finance Specialist | CoFounder
Never seems to disappoint
Absolutely amazing service! Never seems to disappoint me and for that, I will always recommend and go to.
Founder, Renlim German Pinschers
He gave me what I ask for and more
Cleo was more than expected. He was very detailed in explaining everything. He was flexible in meeting times. He met all my needs and even gave me ideals to used. Very professional. He gave me what I ask for and more. All the way around very satisfied client and would highly recommend Cleo to anyone. He loves what he does.
Digital Marketing Guru | Fire Protection Specialist
The work has always been top notch and the process is easy to understand
I have had the pleasure of working on several projects with Cleo over the years. Anything from light creative work to massive ecommerce websites, the work has always been top notch and the process is easy to understand. He really listens to the client's vision and works hard to bring it to life. I've yet to have an idea he wouldn't agree to tackle. I highly recommend this company.
People Finder and Culture Advocate
By far, one of the most entertaining lunch-and-learns that we have had
I just wanted to take a second to say thank you again for coming into TCG to present to us. That was, by far, one of the most entertaining lunch-and-learns that we have had and, of course, super informative. Anyone who can manage to get the Squatty Potty Unicorn into a presentation about user experience is A-OK in my book!
UX and Product Designer
My career as a UX/UI designer has forever been improved
Cleo and I worked together on the design team at product innovation consulting agency. In addition to his excellent core skills as a UX/UI Designer, Cleo exhibited a level of understanding of product management and the design process which helped guide our decision-making for clients’ projects forward. This provided huge value when we were all under pressure to deliver results within a short time frame. An amazing mentor and colleague, I can honestly say my career as a UX/UI designer has forever been improved since being introduced to Cleo.
Tired of Your "Design-to-Conversion" Pipeline Leaking Revenue?
Schedule a rapid, 30-minute diagnostic consult call to map your current product lifecycle, identify developer bottlenecks, and optimize your product margins.
I had the pleasure of working with Cleo as his direct report at InfoTycoon. Cleo is a uniquely talented and highly-adaptable full-stack designer, motivator of teams, and mentor. Cleo's work ethic, positive attitude, and servant leadership are among the strongest that I've experienced in my 20 years as a working professional. Simply put - he is able to run with concepts, ideate and design quickly and thoughtfully, ensure seamless hand-offs between teams, and make sure we all have fun in the process. As my boss, he was constantly looking for ways to selflessly support my growth and move me forward in my journey from UX to product management. I recommend him with full confidence.