Martonomy is a SaaS platform dedicated to “Taxonomy Harmony.” Led by Founder Love Hudson-Maggio, the company solves a headache common to every CMO: the chaos of marketing campaign data. Martonomy replaces error-prone Excel spreadsheets with a drag-and-drop cloud interface, seamlessly integrating with Salesforce Marketing Cloud to ensure campaign names and segments are consistent across the enterprise.

The Challenge

Making Data Governance “Delightful.” Taxonomy is critical, but it isn’t naturally “beautiful.” Martonomy needed to bridge the gap between a dry utility tool and an engaging, investable product. The challenge was three-pronged:

1. The Face: The AI needed a personality to feel like a partner, not a script.
2. The Interface: The existing SaaS UI needed a “Delight, Design, Deploy” overhaul to prep for a critical Series-A style investment deck.
3. The Footprint: They needed a high-performance marketing microsite to capture leads without the bloat of a traditional site structure.

The Approach

I executed a “Product Design Plan” that touched every layer of the user experience, utilizing a custom SDLC UX & UI Dev Optimization framework to accelerate delivery.

• SaaS UI Revamp (Creative to Code): To meet aggressive investor deadlines, I shifted the process from rigid linear steps to ad-hoc UX/UI design and development. This allowed for rapid project UI development (without UI Design Comps), where I delivered production-ready HTML/CSS/JS directly. This “Unicorn” approach bridged the gap between vision and deployment, ensuring the “Investment Deck” visuals were technically feasible and ready for implementation.
• Wix Microsite Redesign: I architected a premium single-page microsite to serve as a professional “digital front door.” Beyond visuals, this required deep SEO cleanup addressing, where I resolved legacy “website user cleanup” tasks, fixed CORS policies, and implemented a robust SEO setup to preserve domain authority and ensure the site ranked as well as it looked.
• Personifying the AI (Avatar Creation): To humanize the technology, I designed a squad of custom SVG chatbot agents, assigning each a distinct visual identity and role within the platform:
  • Lana: The Marketing & Taxonomy Creation Partner.
  • Sammy: The GenAI Marketing Analyst.
  • Alex: The AI Help Desk Assistant.

SaaS UI Revamp (Creative to Code)

Before & After

Light & Dark Mode

Team

Team – Line Item Hover (Light)

Export – Dropdown (Light)

Export – Dropdown (Dark)

Team – Line Item Hover (Dark)

User – Dropdown (Light)

Team – Dropdown (Light)

Team – User – Dropdown (Dark)

Team – Focus Example (01)

Team – Focus Example (02)

Team – Focus Example (03)

Team – Create New (Light)

Wix – Microsite Redesign

Microsite Redesign

Custom AI Bot

AI Bot Workflow

Alex

Lana

Sammy

Conversation AI Bot Prototype

Feature Spotlight: The Telecomm “Pseudo-Demo”

Closing the Imagination Gap. One of the project’s most critical deliverables was a sales enablement asset for a major Telecommunications prospect. The client needed to prove how the AI agents would handle complex customer service queries before the backend integration was fully live.

I engineered a “Pseudo-Demo Video” experience. Instead of a static slide, I created a high-fidelity visual simulation of the “actual process flow.” I designed specific UI states showing Alex (the AI Help Desk Assistant) diagnosing a connectivity issue and offering real-time solutions. This allowed the Martonomy sales team to walk the Telecomm executives through a “live” looking environment, effectively demonstrating the product’s logic and value without the risk of a technical glitch during the pitch.

The Outcome

Investor-Ready, Market-Live, & User-Friendly. The transformation turned a utility tool into a formidable brand. By delivering a polished SaaS UI via rapid project UI development, we directly supported the founder’s “Investment Deck,” providing high-fidelity visuals that proved the product’s maturity. Simultaneously, the Wix microsite launched with a clean SEO bill of health, establishing a secure “digital front door” for enterprise leads.

The introduction of Lana, Sammy, and Alex successfully gamified the user experience, transforming complex taxonomy tasks into conversational interactions. Martonomy now possesses a consistent design language that spans from their public marketing presence to the inner workings of their application.