Coy Jeffrey Cornett is the author behind the How to be a Lighthouse series—a transformative self-help collection that guides readers through examining their past, present, and future. More than just books, the brand is a movement helping individuals construct their...
Product Development
🚰 Is Your “Design-to-Conversion” Pipeline Leaking Revenue?
We’ve all heard the old carpenter’s adage: "Measure twice, cut once.". In the digital world, we often forget this. We rush from idea to code, skipping the crucial measurements that ensure our product actually fits the user’s needs. The result? Engineering waste and...
✨ Martonomy Solutions: A Full Stack Overhaul and Giving a Face to Enterprise AI
Martonomy is a SaaS platform dedicated to "Taxonomy Harmony." Led by Founder Love Hudson-Maggio, the company solves a headache common to every CMO: the chaos of marketing campaign data. Martonomy replaces error-prone Excel spreadsheets with a drag-and-drop cloud...
🦑 Steadfast: A Scalable Foundation for an $8+ Billion Real Estate Company
Steadfast Companies is a heavyweight in the sector—a multifaceted real estate firm with over 30 years of history and a portfolio boasting $8 billion+ in acquired and developed real estate. From investment management to property development, they are dedicated to...
🐦⬛ Crowe: High Ambition, Hard Deadline: From 0 to Live in 10 Days
Crowe Property Group a boutique real estate firm serving Metro Atlanta, faced a classic "high ambition, hard deadline" scenario: establish a complete digital footprint—from brand identity to hosting infrastructure—with a strict 10-day go-live target. Led by Principal...
🐇 8 Image Optimization Tips to Improve SEO & Website Experience
As a product manager, you are likely constantly trying to increase your internal team’s efficiency while improving the user experience for your customers. You are in luck because image optimization is a relatively easy way to achieve both goals that most PMs overlook....
⚡️ Call Complete: Lightning Strikes Twice – Reuniting to Polish, Scale, and Sell
A high-velocity maintenance communication platform for the multifamily housing industry. They were a lean startup moving fast, looking to solidify their market position and prime themselves for the next big step. Project Framework & Capabilities This case study maps...
🦟 Active Pest Control: Disrupting the Market with Zip-Code-Gated eCommerce
Active Pest Control was a regional heavyweight—a $21 million firm servicing Georgia and Texas with over 30 years of history. However, while their physical footprint was massive, their digital footprint was microscopic. Under the leadership of Tony Carder, they had the...







