About Us
The Founder of AndThereWas
Cleo H.
Principal Transformation Consultant & Fractional Design Leader
Cleo Henderson, is a 10+ award-winning Principal Transformation Consultant & Fractional Design Leader with 20+ years of experience transforming complex technical challenges into revenue.
Cleo is a versatile executive who has successfully navigated every stage of the business lifecycle: scaling early-stage startups, optimizing growth-stage ventures, and leading design for publicly traded enterprises. Specializing in Design Operations, SDLC Optimization, and Agentic AI Strategy to reduce Customer Acquisition Costs (CAC) and accelerate speed-to-market.
Cleo Henderson doesn’t just design user-validated interfaces; he align Frontend/Backend architecture, optimize data object mapping, and ensure strict WCAG/ADA compliance to reduce risk. Whether you need a Design Maturity Audit or Interim Leadership, I build the systems that allow you to scale.
01. Fractional Leadership (Interim CDO/CXO)
Executive oversight for Series A/B startups. I manage the product design strategy and execution, help to hire the team, and establish “Platform Rigor” without the full-time headcount cost.
02. Design Maturity Audits
A rapid, 2-week audit of your “Design-to-Conversion” pipeline. I identify the friction points causing user churn and engineering waste.
03. Technical Strategy & AI Design
Means of Transformation
We believe that by embracing transformation and harnessing the power of design, individuals and organizations can unlock their full potential and achieve extraordinary results!