Consulting

SDLC Optimization:
The Design Maturity Audit

Stop Engineering Waste. Start Converting.

A rapid, 2-week audit of your "Design-to-Conversion" pipeline. We identify the friction points causing user churn and engineering waste to restore your team’s time and energy.

Is Your Pipeline Leaking Value?

In complex product environments, the gap between “Design” and “Deployment” is often where value is lost. Misaligned expectations and poor hand-offs result in engineering waste and user churn.

As we believe, “Saving time is saving lives,” and your team deserves a process that saves them both time and money.

A Strategic Audit Using the 5 D's of Creation.

We apply our proven 5 D’s of Creation process to audit your Software Development Life Cycle (SDLC). This isn’t just a critique; it’s a co-creative path to efficiency with confidence.

01. Discover

We dig into your SEO practices, accessibility, usability, find-ability, taxonomy, nomenclature, information architecture, HTML and CSS code, and team workflows to identify hidden mental models and pain points.

02. Define

We clearly map the waste areas—where design vision and value is getting lost in translation before conversion.

03. Delight

We test and/ or validate potential process improvements to ensure they resonate with both your engineering and design teams.

04. Design

We create a fortified “Design-to-Conversion” roadmap, establishing reusable patterns and processes for seamless hand-offs.

05. Deploy

You receive a comprehensive deliverables and action plan to streamline your pipeline immediately.

Alignment Through the E.A.R.S. Mindset

Optimization requires more than tools; it requires perspective. We use the E.A.R.S. mindset (Empathy, Accountability, Responsibility, Support) to align your product, design, and engineering teams to prevent the “Dev Sprint” blame game.

Empathy

Understanding the constraints of your engineers and the needs of your users.

Accountability & Responsibility

Defining who owns the quality at every stage of the pipeline.

Support

Ensuring your teams have the “seamless hand-offs” they need to succeed without stress.

What Leaders Say About Our Process Alignment

Fantastic design work. Strong marketing and technical support. Excellent project management. I’ve worked with the AndThereWas team on several major projects over the years and have been very pleased with our results.

— Stuart R., VP of Product, CoStar Group (Apartments.com)

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