Insights
🚰 Is Your “Design-to-Conversion” Pipeline Leaking Revenue?
We’ve all heard the old carpenter’s adage: "Measure twice, cut once.". In the digital world, we often forget this. We rush from idea to code, skipping the crucial measurements that ensure our product actually fits the user’s needs. The result? Engineering waste and...
🧬 A Framework for Holistic Transformation: Optimizing Your SDLC and Everyday Life
Are you ready to handle workplace and life's "touchy situations" with a bit more grace and a lot more strategy? Far too often, professionals feel like their days are running away from them, leaving them bouncing around in chaotic reaction mode...
🕵️♂️ The SEO & UX Lever You Haven’t Pulled Yet
Everyone wants organic growth. You’ve likely spent a fortune on keywords and backlinks. But you might be ignoring a "moral imperative" that doubles as a secret weapon for both visibility and usability: Web Accessibility. The Insight The Americans with Disabilities Act...
📻 Podcast: Business RadioX Gwinnett
Beyond UX, Colors, & Code: Cleo Henderson on the Power of Transformation Design In a recent broadcast from the Gas South Convention Center, Cleo Henderson, the founder of the award-winning firm AndThereWas, joined Gwinnett Business RadioX ®...
👨🦽➡️ Is Your Digital Front Door Actually Open? (And Legal?)
Let’s be honest, "Web Accessibility" sounds like a checkbox for your compliance officer. But in reality? It’s a growth strategy masquerading as a legal requirement. A non-compliant site is basically turning away customers—and potentially inviting a lawsuit. The...
👂A Transformative Mindset and Client Transformations
Ever feel like your day is just running away from you, leaving you bouncing around in reaction mode rather than actually steering the ship? In this deep dive audio, we explore a game-changing framework called the E.A.R.S. Mindset (Empathy,...
🖐️ AndThereWas LLC – The 5 D’s of Creation
Ever feel like you’re just "digging for answers in the formless" void when trying to launch a new project? Let’s be real: everyone’s time and energy is priceless, so you might as well adopt a "measure twice, cut once" philosophy. This deep dive...
🔓 Unlock Any Design Tool in 3 Minutes (Yes, Really)
Whether you are a Canva warrior looking to level up to Figma, or a Photoshop pro trying to figure out your Cricut machine, the "blank canvas" anxiety is real. Every tool has a different interface, and relearning where the buttons are can kill your creative flow. The...
🐇 8 Image Optimization Tips to Improve SEO & Website Experience
As a product manager, you are likely constantly trying to increase your internal team’s efficiency while improving the user experience for your customers. You are in luck because image optimization is a relatively easy way to achieve both goals that most PMs overlook....
🗂️ Organizing Your Design Documents to Increase Productivity
Imagine building a house one room at a time, without blueprints. You decide to build a kitchen, but then realize you forgot the bathroom, so you tack it on later. Then comes a bedroom above the kitchen. The result? A nonfunctional, chaotic mess. You would never build...









