Everyone wants organic growth. You’ve likely spent a fortune on keywords and backlinks. But you might be ignoring a “moral imperative” that doubles as a secret weapon for both visibility and usability: Web Accessibility.
The Insight
The Americans with Disabilities Act (ADA) makes accessibility a legal must, but the business case is even stronger. It is a dual-threat optimization strategy:
- For the Bots (SEO): Search engines are, effectively, your most frequent “blind users.” If your site is optimized for screen readers, it is optimized for crawlers, which drives organic traffic growth.
- For the Humans (UX): Accessibility is the ultimate litmus test for User Experience. A compliant site ensures digital inclusivity, conveying a tangible commitment to all your users.
The Takeaway
Stop viewing accessibility as a sunk compliance cost. It is a performance channel. By aligning your code with compliance standards, you mitigate litigation risk while simultaneously boosting your search rankings and user satisfaction.