The Challenge: High Stakes, Short Timeline
Crowe Property Group a boutique real estate firm serving Metro Atlanta, faced a classic “high ambition, hard deadline” scenario: establish a complete digital footprint—from brand identity to hosting infrastructure—with a strict 10-day go-live target. Led by Principal Broker Catrina Crowe, the firm needed a premium platform that reflected their core values of integrity and transparency without the luxury of a standard multi-month development cycle.
The Strategy
The “Walk” Product Design Plan. To mitigate risk and ensure delivery, I deployed a “Walk” Product Design Plan—a high-fidelity MVP strategy focused on speed and impact. By leveraging a premium WordPress framework (Divi) and executing a “Lite” Brand Style Guideline session, we rapidly established a professional visual identity and voice that resonated with their client-first approach. I simultaneously managed the unglamorous but critical full-stack requirements, including SSL implementation, accessibility compliance, and hosting migration, freeing the client to focus on sales rather than server configurations.
“You are the best! I love the site and I’m incredibly impressed with how quickly you were able to get this done. Thank you a million!” – Catrina, Founder & Principle Broker after we sent over the final files and a summary of the project closeout.
The Outcome: Rapid Business Value
The result was a polished, secure microsite delivered on time and under budget, ready to capture leads from day one. The platform launched with optimized contact forms and a clear showcase of services—from luxury estates to commercial acquisitions—effectively turning a logistical tightrope walk into a robust business asset.